WHY IS THERE SO MUCH JUNKY STUFF IN THE MAIL THESE DAYS?

I hear it all the time: "There is so much junk in the mail. Most of the stuff 
is crooked, hard to read, copied 100 times and ugly. I wouldn't order from 
them regardless of what they were selling." I agree! In fact _ I have 
wondered what would possess people to actually send out some of this "junky" 
stuff. Don't they realize it will cost them a great loss in potential sales? 
Don't they care? Don't they realize that they are actually LOSING money?
However, remember the old saying: "The rich get richer and the poor get 
poorer?" While a poor person of today can be a rich person of tomorrow - 
a person that stays poor their entire life does so because they have made 
themselves that way. They have never learned the proper way to conduct 
business in order for it to turn a profit for them. Some of them may have 
tried and tried _ but for some reason, they continually made bad decisions 
to keep themselves poor.
   
Let me give you a common example of what I mean. Around the 
first of the month, go grocery shopping. This is the time that people 
shop who are on fixed incomes and draw food stamp benefits. (I consider 
this the poor side of America.)  
   
Now - watch their buying habits very carefully. Very rarely will you 
see someone use manufacturers coupons to save money. Very rarely do you see 
them purchase a brand name product (unless its cigarettes or beer.) Most of 
the poor people ALWAYS purchase unbrand products. These are fine in some 
circumstances, but if a poor person buys a unbrand name of laundry detergent 
or dishwashing liquid _ it will run out 3 or 4 times faster than name brands 
like Dawn, Ivory and Palmalive. Sure _ the name brand costs more in the 
beginning, but the long term effects will save the poor person lots of money!
   
What does going to the grocery store and watching poor people have 
to do with junky mail? Plenty! Junky mail is created by people who will never 
be more than they are today _ OR they are people who have been taught by bad 
teachers and are trying to do what they are told. The fact remains through - 
ANYBODY can look at other things that come in the mail and learn from them. 
EVERYONE gets mailings from large companies that are written by professionals 
to sell products. All the mail order dealer has to do is READ them.
   
When a piece of mail arrives to you that appears professional and 
looks like it came from a company who had a lot of money - dissect it. Find a 
way that YOU can make your materials look like theirs for a price within 
your budget.
   
One problem that some dealers have who mail this "junky" stuff is 
that they don't believe they can look good without investing a lot of money. 
It doesn't take a lot of money to look good. Just like it doesn't take a lot 
of money to take a bath every day! You can still be poor but accomplish the 
same goal.